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Harnessing artificial intelligence summarization tools can save you significant time and help you quickly grasp the core ideas of lengthy content. With the right approach, AI summarization tools, such as Précis’ Summarizer, can become great assisting partners that streamline workflows by generating short, yet effective summaries of long form and audio-based content.  

Step 1: Define Your Summary Goals Clearly 

Begin by pinpointing the exact purpose of your summary before using the AI tool. Ask yourself whether the summary is intended for an executive briefing, social media content, or internal reporting. This clarity ensures that the output is tailored to the specific audience and context, guiding the summarization to highlight the most relevant information with the most appropriate tone. 

Step 2: Upload Your Text or Document 

Leverage the AI by uploading your document or pasting the text that needs to be summarized. This step feeds the AI system the raw material it will process. Ensuring your input is clear and completely uploaded provides the foundation for a summary that accurately reflects the source content. 

Step 3: Adjust Context and Brand Voice Before Generating

Before generating your summary, personalize it by including examples from your past campaigns or projects that reflect your brand’s unique style and tone. This helps the AI understand your company’s way of communicating, so the summary it creates will not only be brief but also match your brand’s personality. When summaries are customized like this, they connect better with your audience, making your message feel familiar and engaging. 

Pro Tip: For the best prompt, be specific about the style, length, and purpose of summary. Instead of saying “summarize this,” try something like “summarize this article in 3 bullet points for our c-suite executive, or “write a 100-word abstract in a formal APA style.” 

Step 4: Review and Refine the Output 

Although AI undertakes the bulk of the summarization work, human oversight remains indispensable. Carefully review the generated summary for accuracy, nuance, and completeness. This step guarantees that the final output maintains fidelity to the original material’s intent and meaning, and that subtle but important details are correctly captured. 

Pro Tip: Précis recommends the Collect → Craft → Draft → Refine approach for successful AI content creation.

The Bottom Line 

By following these steps, you create summaries that are precise, contextually relevant, and tailored to your strategic communication needs, ultimately improving clarity and saving time.  

For more insight into how to utilize AI in PR workflows, visit our 100 Best Uses for AI in PR blog post.