Listen to the release in Klingon – Précis Rocks Klingon!
The World’s First Klingon-Speaking AI Launches on Star Trek’s 59th Birthday
WASHINGTON, DC, Planet Earth, Star Trek Day – Précis AI announced today that the company’s popular Précis Public Relations AI platform is now fluent in Klingon, the famous Star Trek villain language. The Précis PR tool, built specifically for PR pros by PR pros, is rolling out the Klingon language generator to celebrate the iconic show’s 59th anniversary on September 8th which fans around the world celebrate annually as “Star Trek Day.”
“Précis PR helps you say it right to avoid any messy Klingon honor duels,” said Chris Fuscus, Head of Content and Co-founder of Précis AI. “Just imagine the carnage after mispronouncing SoSwIj SuvwI’ SoHvaD Hegh vIghro — ‘my mother screams for your death’ — with the phonetically similar SoS DuQ’a’ FerengI QeH ‘ej bIQ’a’ vIghro — ‘your mother smells like Ferengi ear wax and pus’.”
In 1984, linguist Marc Okrand was commissioned to develop a full Klingon language for the movie Star Trek III. He intentionally chose a word order (Object-Verb-Subject) that is rare and the opposite of English. Klingon then stepped out of fiction and into the real world, with books, plays, and even an opera performed in the language. While only a few people speak it well, Klingon stands as a sign of Star Trek’s lasting cultural mark and the power of imagination.
“Star Trek has always pushed us to discover what’s possible. Adding Klingon is our way of joining that journey and bringing some fun to the mix,” continued Fuscus. “This isn’t a party trick, the Précis Public Relations AI platform now working natively in Klingon shows how creative and flexible AI is.
Adding Klingon is natural for the security-obsessed geeks at Précis, “a few Klingon warriors barking and snapping in their native tongue is the perfect complement to the Précis AI DataVault™ security tech,” continued Fuscus.
This launch lands at a time when both AI and Star Trek are on the rise. Every September 8th is Star Trek Day, marking the date the original series first broadcasted in 1966. Fans around the world use the day to celebrate the show’s message of hope, diversity, and adventure. With Klingon now in the mix, Précis AI is boldly going where no AI has gone before.
To try your hand at Klingon, download the free Précis PR app.
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe. For more information, visit Précis AI or give us a call at +1 716-484-8123.
Précis Public Relations is Secure, Private, and Built for PR
WASHINGTON, D.C., September 4, 2025 – Précis AI announced today the release of its Précis Public Relations mobile app in the Apple App Store. The app is part of the popular Précis PR desktop AI platform which has users across the U.S. and in fourteen countries. Précis is a pioneer in industry-specific AI infused with deep industry expertise.
“Précis AI is incredible,” shared Marquee Communications in its app store review. “The responses are so precisely tailored to my work in PR and comms. I love this app, and the way it prompts me with ideas that I wouldn’t otherwise think about.”
The Précis PR app is the companion to the Précis PR desktop and fully integrates with the platform. Précis is an enterprise subscription platform, but PR practitioners can download and use the app independently and for free. “We want to expose our PR colleagues to the power of Précis and the best way to do that is access to the app without charge,” said David Fuscus, CEO of Précis AI.
“Précis was built for PR by a founding team that’s a combo platter of PR pros and AI engineers,” continued Fuscus. “Précis means crafting high-quality, brand-aligned content anytime, anywhere, without sacrificing speed or quality.”
AI DataVault™ Security – “The Signal of AI”
Security is why Précis has been called “Signal for AI” — the tech uses enterprise-grade security built around a proprietary system of AI DataVaults™ which ensures customer-only access to their data, uploaded documents and AI outputs. Nothing is ever used for training.
Suggestive Workflows
The app is custom built for PR and is trained and infused with deep public relations expertise. Users see this almost immediately through highly relevant suggestive questioning that predicts what PR practitioners might need before they do. For example, if a user asks the AI for a PR issue brief, Précis anticipates what might come next, such as creating key messages or crafting a pitch plan for identifying media outlets and journalists.
Better than ChatGPT for PR & Comms
Précis is built on a curated set of Large Language Models that work together using small programs called Agents. This allows for deeper reason than single LLM Chatbots and offers superior results compared to generalist AI’s like ChatGPT.
Developed with PR Partners Worldwide
Précis Public Relations was developed in conjunction with the Public Relations Global Network and their worldwide network of 54 PR agencies. The platform’s unique development involved intensive real-world testing across six continents, with PRGN member agencies providing invaluable insights that shaped its capabilities to meet the specific needs of PR professionals.
“PRGN helped shape this platform from day one, bringing insights from PR teams across Europe, Asia, and the Americas,” said Gábor Jelinek, PRGN’s Executive Director. “Watching this evolution from desktop to mobile shows how AI can truly serve the global PR community – whether they’re managing a crisis in Tokyo, launching a product in New York City, or briefing media in São Paulo.”
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe. For more information, visit Précis AI or give us a call at +1 716-484-8123.
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Public relations professionals find themselves at a pivotal juncture in the midst of a technological revolution. As influential voices in the industry offer guidance, they spotlight AI’s growing impact on PR. Recently, on the “Let’s Talk PR More” radio show, host Sherry Goldman engaged in an enlightening discussion with Précis AI’s CEO David Fuscus. Their dialogue explored AI’s transformative role in PR, touching on practical applications, evolving business models, ethical considerations, and what is necessary to thrive in the future PR landscape.
“Generative AI isn’t just a tool; it’s changing the fabric of PR work and workforce forever.” – David Fuscus
The Current State of AI Adoption in PR
While the awareness of AI’s potential runs high across the communications sector, actual integration into daily PR workflows remains, surprisingly, inconsistent. As Fuscus and Goldman discussed, although many agencies tentatively explore chatbots or generalist AI tools like ChatGPT or CoPilot, few have adopted AI comprehensively across all teams. A noticeable hurdle? The phenomenon of “Draft Hell.”
In this scenario, rather than streamlining tasks, some PR professionals wrestle with multiple AI-generated drafts requiring extensive edits, ironically increasing their workload rather than reducing it. Addressing this challenge involves not merely using AI but mastering sophisticated techniques for AI prompting and grounding, which involves guiding the technology to better understand context and intention.
Evolving Skill Sets in PR with AI
So, what does this evolution mean for PR professionals’ skill sets? According to Fuscus, AI shifts the focus from conventional writing to refined editing and strategic direction. Future PR professionals need to excel not just in writing, but in training AI, guiding it to understand nuances, and polishing its outputs. Indeed, those investing time in mastering AI usage often see the most significant returns.
“Using AI well means knowing how to train it, guide it, and edit like a pro.” – David Fuscus
Tips for Prompting and Grounding AI:
- Clearly define the context and desired output.
- Use specific and concise language to train AI.
- Continuously review and adjust the AI’s responses to refine understanding and improve accuracy.
- Incorporate feedback loops to iteratively train AI on preferred styles and tones.
AI’s Impact on PR Business Models and Workforces
These technological advancements significantly affect business dynamics. As noted by Fuscus, content-heavy PR roles save up to 20% of their workweek with AI tools – revolutionary, as labor costs consume about 67% of average PR firm revenues. By lowering these expenses, agencies can improve profit margins, a crucial advantage in the highly competitive PR industry.
However, as operational efficiency increases, traditional billing models based on time will need to adapt. Fuscus envisions a shift towards value-based pricing rather than strictly hourly charges. Agencies that embrace these changes by rethinking billing strategies stand to maintain their competitive edge.
“AI is helping us stop over-servicing and start serving smarter.” – David Fuscus
Practical Applications of AI in PR Workflows
Currently, AI excels in content repurposing. Imagine transforming a single press release into a variety of formats: a LinkedIn article, SEO-friendly blog post, or an Instagram update – all without fears of content duplication. What traditionally required hours, AI now accomplishes in minutes, extending both reach and creativity without overburdening teams.
“AI gives you double the content with a fraction of the time.” – David Fuscus
Transparency and Ethical Considerations
Nevertheless, with AI’s capabilities comes the obligation of responsible use. Clients deserve clarity regarding how AI is utilized in managing their communication strategies. While a broad declaration (e.g., “we use AI as a tool”) is adequate for transparency, protecting client data is vital. General AI platforms may keep user inputs indefinitely, posing a potential risk to sensitive information.
Précis AI circumvents such issues by employing “data vaults,” ensuring that only authorized users can access and manage client data securely. The choice of tools can be crucial for sustaining trust over time.
“You’ll want a map to the minefield of AI data security. Don’t wander in blind.” – David Fuscus
Training and Policy Recommendations
Despite AI’s capabilities, good judgment and policy structure remain irreplaceable. Agencies should invest in ongoing education and enforceable guidelines for AI use, ensuring every team member comprehends what actions are permissible and why. Cultivating a culture of continuous learning not only preserves competitiveness but also ensures regulatory adherence.
“Good training separates AI helpers from AI hazards.” – David Fuscus
AI is already altering the landscape of public relations, and its influence is only set to intensify. Those who welcome its potential, dedicate resources to training, and opt for ethical, tailored solutions like Précis AI will find empowerment, not obsolescence, in this burgeoning field.
By weaving AI into their strategies thoughtfully, PR professionals can harness powerful tools that augment their abilities, promising a future where AI technology and human expertise coexist and complement one another.
“AI isn’t replacing PR pros; it’s empowering the pros who know how to use it.” – David Fuscus
To delve deeper into these insights, tune in to the full episode of “Let’s Talk PR More” with Sherry Goldman and David Fuscus and discover the future of PR with AI.
FOR IMMEDIATE RELEASE
April 7, 2025
Précis AI Named Finalist for Prestigious “Silver Anvil” Award
Groundbreaking PR Technology Gen AI Platform Recognized for Excellence in Communications Innovation
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WASHINGTON, DC, April 7, 2025 – Précis AI, creator of the revolutionary Précis Public Relations platform, has been named a finalist in the Public Relations Society of America (PRSA)’s 2025 Silver Anvil Awards’ Best Solution Provider/Vendor category for AI-Automation Resource. This category acknowledges PR/communications solution providers that demonstrate best-in-class tools and platforms delivering meaningful impacts for clients and the industry. This recognition from the industry’s most prestigious awards program validates Précis PR’s transformative impact on public relations and communications.
The Précis platform’s selection as a finalist showcases its success in addressing critical industry challenges through its secure, AI-powered solution that delivers documented productivity gains of over 61%, according to user-reported data. The PRSA Silver Anvil Awards, known for their rigorous evaluation process, selected Précis AI from hundreds of entries.
“Being named a Silver Anvil finalist validates our mission to revolutionize how PR professionals work through secure, industry-specific AI technology,” said David Fuscus, CEO of Précis AI. “Our platform’s ability to dramatically increase productivity while maintaining enterprise-grade security has resonated strongly with PR professionals.”
The company’s innovative approach to PR technology has been demonstrated through extensive beta testing across 28 countries, where users reported average weekly time savings of 8.5 hours and reduced deliverable turn times of up to 70%. These improvements directly address persistent industry challenges, including agency overservicing and resource optimization.
“The Silver Anvil recognition reflects the transformative impact our platform has had on both agencies and corporate communications departments,” Fuscus said. “By enabling PR professionals to work more efficiently and creatively, we’re helping to reshape the future of communications.”
The Silver Anvil Award winners will be announced on May 15 during the upcoming awards ceremony, where Précis AI will be recognized alongside other industry innovators who have demonstrated excellence in communications.
As a pioneer in secure, industry-specific AI solutions, Précis PR’s finalist status in the Silver Anvil Awards highlights the platform’s groundbreaking contribution to the PR industry and its commitment to advancing communications technology.
The PRSA is a prestigious organization in the public relations field, serving over 400 chapters across the United States and Latin America. With a legacy spanning more than 75 years, PRSA is synonymous with excellence in communications. The organization offers elite professional development programs and exclusive networking opportunities that are highly sought-after by practitioners. As a leader in the industry, the PRSA is dedicated to advancing ethical practices and fostering a community of trusted advisors within the communications profession.
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe, Précis AI is transforming how industries work through specialized AI solutions.
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FOR IMMEDIATE RELEASE
March 4, 2025
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NVIDIA Selects Précis AI for Elite Technology Program
Précis Gains Access to NVIDIA’s Advanced Technology Resources
Washington, DC, March 4, 2025 – Précis AI, a pioneer in developing industry-specific generative AI platforms, today announced its acceptance into NVIDIA’s prestigious Inception program. This milestone positions Précis AI to accelerate the development of its transformative technology solutions, including its flagship product, Précis Public Relations, the leading AI in communications.
The NVIDIA Inception program, designed to nurture cutting-edge startups, provides Précis AI with access to NVIDIA’s advanced technology resources to help technology companies accelerate innovation and growth. This collaboration will enhance Précis AI’s ability to develop and scale its specialized AI platforms across multiple industries.
“Joining NVIDIA Inception represents a significant advancement in our mission to create industry-specific AI solutions that deliver extraordinary value to professionals,” said David Fuscus, CEO of Précis AI. “This collaboration will accelerate our ability to develop and deploy powerful, secure AI platforms that transform how industries work.”
Through this program, Précis AI gains access to NVIDIA’s enterprise-grade technology stack, engineering expertise, and global network of venture capital firms. These resources will support the continued evolution of Précis Public Relations and the development of new industry-specific platforms in addition to AI PR.
“The future of AI lies in specialized solutions that deeply understand and address industry-specific challenges,” Fuscus said. “With NVIDIA’s support, we’re positioned to expand our technology’s capabilities and bring transformative AI solutions to more industries.”
Précis AI’s current platform, Précis Public Relations, has demonstrated remarkable success with AI in PR, with users reporting average time savings of 61.3% per task and 8.5 hours saved per week. The company’s proprietary AI Data Vaults™ technology ensures enterprise-grade security and privacy, making it a trusted solution for agencies and corporate communications departments worldwide.
The acceptance into NVIDIA Inception comes as Précis AI continues its expansion into new markets, with its technology already serving users across 28 countries. The company’s next product, Précis Public Policy, is scheduled for release in Q3 2025.
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe, Précis AI is transforming how industries work through specialized AI solutions.
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For Immediate Release
October 22, 2023
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PR-Specific AI Launches at Public Relation Global Network Conference
Précis Public Relations Platform Custom Built for PR Pros
San Francisco, CA – Précis AI launched Précis Public Relations at the semi-annual meeting of the Public Relations Global Network in San Francisco. Précis builds secure AI platforms that are trained and customized to the unique needs of individual companies and industries. The meeting was attended by PR agency heads from the Americas, Europe, Africa, the Middle East, Asia and New Zealand.
“The attendees at the PRGN meeting were awestruck at the potential of Précis Public Relations,” said Dwayne Alexander, Director of New Zealand’s Alexander PR. “The potential of this innovative AI platform is to scale up bespoke high-quality content benchmarked to a firm’s own business. More importantly, it allows a firm to spend more valuable time on the strategy work clients find most valuable.”
Précis Public Relations was rolled out in a keynote speech by CEO David Fuscus which concentrated heavily on the roadblocks like data security which are preventing the wholesale adoption and business integration of generative AI across PR agencies and corporate communications. According to recent polling of PR professionals conducted by Xenophon Analytics, 89% of respondents believe in the potential for AI to transform the PR profession, yet only 8% are using it on a daily basis with 58% reporting occasional use and 34% never use AI.
“For the first time, there is an AI platform custom designed and built for PR professionals,” said Fuscus. “And Précis’s functionality and security are so good that AI can be fully integrated across an organization’s business systems and structure. Both PR practitioners and management love it.”
“Précis is like a master tailor for AI, rejecting off-the-rack and meticulously crafting AI platforms for the specific fit, style and needs of different industries and companies,” continued Fuscus. “And with Précis Public Relations, we’ve built a suite of AI PR tools that are custom fitted to the needs and work of PR professionals.”
Précis Public Relations has enterprise-grade end-to-end encrypted security built around a proprietary system of AI Data Vaults™. Uploaded documents and generation are available for the AI to use but are not retained for training. “After all,” said Bo Hrytsak, technology lead for Précis . “Every project has a set of working documents such as meeting notes, client information, articles and the like. If you can’t safely upload your docs, AI becomes a fad instead of a vital collaboration tool.”
In a recent poll of public relations practitioners, Xenophon Analytics found that an “astounding” 98.32% of survey respondents had concerns or deep concerns about the security and privacy of Chat GPT. 87% were “highly concerned” that other ChatGPT users would have access to sensitive data if documents were uploaded or pasted in. Précis solves this problem by using locked AI Data Vaults™ to make uploading documents safe and secure. “You can’t collaborate with an AI if you can’t give it access to your information,” said Fuscus. “The Précis system turns generative AI into a true collaboration tool.”
Précis builds secure AI platforms that are trained and customized to the unique needs of individual companies and industries. The firm’s first product will enter worldwide beta testing in early 2024 and is expected to be launched into the market in June. Précis AI is headquartered in Washington, DC with operations in Canada and Europe.
Further information is available at Précis AI or by emailing info@PrecisAI.com.
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